‘Company Secures M in Seed Funding’

Forward, a technology partner based in Austin, TX, has secured M in Seed funding to enhance SaaS companies’ capabilities to integrate and monetize payments. The funding round was led by Commerce Ventures, Elefund, and Fiserv.

The company plans to use the investment to meet the increasing demand from software partners. They aim to leverage artificial intelligence to improve the risk functions of payments, ultimately enhancing the experience for both clients and merchants.

Under the leadership of CEO and Founder Brandon Lloyd, Forward offers a payment facilitation software and services platform designed for software creators. Their services include payments expertise, quick technical integration, ongoing merchant sales support, and the option to transition to a registered payment facilitator when needed.

In addition to providing financial support, Fiserv is collaborating with Forward to expand and improve the payment services offered to Independent Software Vendors (ISVs), including managed PayFac services.

This partnership signifies a step forward for Forward in empowering SaaS companies with advanced payment solutions.