Strada promises to move your entire editing workflow online

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Strada promises to move your entire editing workflow online
Image courtesy: Stada

Strada promises to move your entire post-production workflow to the cloud. This week, the AI-enabled cloud editing platform launches its first private beta test.

Cloud-based video editing is becoming more common every day with collaborative platforms like Adobe’s Frame.io and Sony’s Ci Media Cloud. In fact, Strada was founded by former Global Senior Vice President of Innovation at Frame.io, Michael Cioni along with brother and former Director of Resource Planning at Netflix, Peter Cioni. Strada plans to enhance the cloud editing experience with integrated AI-powered utilities and an ala carte plug-ins marketplace. Strada says this combination will empower post-production teams of all sizes to work faster from anywhere.

“With recent advancements in artificial intelligence and machine learning, I believe there are new ways to leverage the cloud to automate and remove workflow hurdles,” says Michael Cioni.

How Strada works

Strada connects to cloud-based storage services like Dropbox, Google Drive, Frame.io and Lightroom, making it easy to access footage stored across various locations. From there, you can start editing virtually. You can even view multiple streams of video simultaneously — think multi-cam editing — all without transcoding.

AI integration

Strada’s true strength, however, comes from it’s AI integrations. These AI tools focus on streamlining the post-production process rather than generating new content. For example, Strada’s AI can identify specific objects, people, locations and even emotions. This should make searching for just the right take much faster and easier. And it all happens automatically — no tedious inputting of metadata.

Strada’s AI toolset also includes AI transcription and translation. A faster transcription process means you can transcribe all of your footage at the start, leaving you with a transcript ready for text-based editing. This is a great option when you need to find a specific quote in a long interview, for example. You also end up with ready-to-go closed captions automatically. Likewise, automatic translation helps you reach more viewers with subtitles in over 100 languages.

All of these tools aim to improve the creative process.

How to try Strada

Strada launched its first private beta today. If you’re interested in trying out the new cloud-based post-production platform, head to strada.tech to sign up for private beta access.