Having trouble finding the perfect manager? Don’t despair. An AI-powered virtual manager is about to launch that claims to be capable of providing the professional support you need.
by Bobby Owsinski of Music 3.0
For artists, bands, engineers, and producers, a manager is the hardest team member to find. It’s critical to find someone who will look out for your business interests, yet a good music manager is most likely really busy already. That means that he or she probably will not be interested in you until you have a lot going on already, which means that most creatives that want a manager are back to square one – where do I find a manager?
But what if an Ai could be your manager? Yep, there will soon be an AI for that and it’s called mngrs.ai. As its website says, “Your dedicated music manager, providing you with the support you’ve been longing for, thanks to the power of AI.”
The startup was co-founded by two former MIDEM execs – former directory Alexandre Deniot, and head of sales and partnerships Thomas Quenoil. The company says that it’s aimed at artists that don’t yet have a manager, or managers that need some help to free up some of their time. It also stresses that it isn’t a replacement for a real live manager.
If it’s not a replacement for a manager, then what does it do? Glad you asked. The only feature that’s mentioned so far is a release plan generator that’s capable of creating “a fully customised 6-week plan including all your social media posts, fanbase emails, promotional pitches and custom platform banners”. The video for mngr.ai found on it site says that it will eventually supply advice, strategies, asset plans and management tools, but there are no specifics about these yet.
In reality you can get any large language model Ai like ChatGPT or Bard to come up with a release plan, but it does require some specialized prompting to get acceptable results. mngrs.ai should make that part easier, but the company hasn’t even launched yet as the company is still looking for funding, so the benefit of the doubt is in order. Having an Ai as a manager is probably never going to be ideal, but it’s also most likely going to be better than having no direction at all.
Bobby Owsinski is a producer/engineer, author, blogger, podcaster, and coach. He has authored 24 books on recording, music, the music business and social media.