‘Automatic labeling for AI-generated content on TikTok’

TikTok, the popular social media platform, has announced a new feature that will automatically label Artificial Intelligence-generated content uploaded from certain platforms. This move aims to help users differentiate between real and AI-generated content.

Adam Presser, TikTok’s Head of Operations & Trust and Safety, expressed excitement about the potential of AI to enhance creativity and audience connection. The platform is implementing Content Credentials technology, which acts as a “nutrition label” for content, providing information on the origin, edits, and other details of the media.

Adobe, a founding member of the Coalition for Content Provenance and Authenticity, supports this move towards certifying digital content. Other products with generative AI capabilities, such as Adobe Firefly and Photoshop, are already using Content Credentials to embed metadata into visual content.

This technology is being increasingly adopted by various platforms to enhance transparency and authenticity in digital content. TikTok’s rollout of the new label will start immediately and will apply to all users globally in the coming weeks. The platform is also planning to attach Content Credentials to content, making it easier for other platforms to read the metadata.

With concerns about the spread of AI-generated content, especially during critical events like elections, the demand for tools to detect such content is growing. While these labels may not be foolproof, they serve as a form of harm reduction to help users discern the authenticity of the content they consume.

Dana Rao of Adobe believes that content with digital nutrition labels will become more trustworthy and valuable in the online world. Creators can use these labels to establish authenticity and build a stronger connection with their audience.

As technology continues to evolve, measures like Content Credentials will play a crucial role in ensuring transparency and authenticity in digital content.