Integrator Qvest Media has been granted a contract to build the required systems for a multiplatform news and media centre owned by Asharq News Services in the heart of Dubai’s financial hub. The new centre – Bloomberg Asharq – will deliver news across online, social, TV and radio services around the clock to the global Arabic-speaking population.
The project is said to set new standards with its studio design, including video walls and floor displays covering a total area of 300m2, with several LED walls that can be divided up into five segments. It will also feature a mobile, motorised ceiling suspension that allows them to be moved silently during live broadcasts. As well as building and installing these systems, Qvest Media will be in charge of implementing the technology required to visualise graphic and video material used to interactively display programme-accompanying content on the LED walls.
Following an agreement on the system design, Qvest Media has started integrating the media and IT systems. The design will include a full-IP network compliant with SMPTE ST 2110 to ensure standardisation and connectivity between systems, making changes, such as the switch from full HD to 4K production and distribution, possible.
Alongside the IP-enabled architecture, Asharq will set up a hybrid network comprising virtualised systems in the local data centre, as well as applications in the cloud to aid journalists in breaking news.
‘We are delighted that we have been able to impress Asharq News Services with our expertise in the digital transformation of the media sector,’ said Philipp Glänzel, principal at Qvest Media. ‘With this project, we are once again setting the benchmark for the creation of innovative and digitally networked media architectures in the fields of online, social media and broadcasting. The high degree of innovation will enable Bloomberg Asharq to do what really matters, regardless of the technology – namely, to create a unique and innovative media experience.’