Dubai – MENA Herald:
Providing strategic and crucial exposure to Japanese small and medium-sized enterprises (SME) in the Middle East; Japan External Trade Organization (JETRO) recorded its successful presence, built businesses and facilitated strategic alliances; as a result of its participation at GITEX.
A major highlight of the Japan Pavilion at GITEX was that it attracted immense curiosity and support for foray the of ‘SmartMedical’ app in the Middle East. The app won the best AI startup award at the just concluded GITEX expo and has already tasted resounding success in its native territories.
The SmartMedical’s Empath technology is an app that detects happiness levels in real time, regardless of language. As a result of participation at GITEX, the app will very soon be tracking happiness quotients of the Middle East populace.
Revealing more on the success, Paul Kenny, Managing Director, AYM Commerce said; “JETRO’s participation at the 37th GITEX Technology Week provided important exposure and visibility for the Japanese early-stage entrepreneurs to the Middle East market. These entrepreneurs completed a valuable mentorship program that prepared them for the event, providing a solid understanding of how businesses operate in the region. The week’s successes culminated in an announcement that the award winning SmartMedical’s Empath technology will be rolled out in the Middle East’s leading online grocery platform in Saudi Arabia, Danube Online.”
Innovating ways to bring Japanese SMEs on a global platform; JETRO’s quest remains to enhance worldwide reach of path breaking Japanese technologies. This year’s participation facilitated exposure to seven of Japan’s most influential and successful entrepreneurs and provided them with a conducive environment for maximum impact.
JETRO’s mentorship program was led by Paul Kenny, a renowned technology entrepreneur in the Middle East and one of the most important figures in the start-up space in the region. The intensive bootcamp strengthened the entrepreneurs’ understanding of the Middle East markets and provided a deep understanding of the region’s opportunities and challenges.
On his part, Masami Ando, Managing Director JETRO Dubai and MENA, expressed confidence that JETRO will continue to attract and facilitate strategic and innovative Japanese businesses in the UAE over the next few years.
“Our participation at GITEX this year was a successful attempt, especially from the perspective of industry exposure in MENA markets. Our entrepreneurs got international exposure and had a great experience showcasing their technologies at GITEX. They’ve received positive feedback from potential business partners and we will further follow up to generate tangible outcome. We intend to share this successful participation with other Japanese startups and would like to encourage them to participate at GITEX’s next chapter. It is an opportunity not to be missed!” said Ando.