Google launches Gemini Ultra 1.0, rebrands Bard, Duet AI as Gemini

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Google rebranded Bard as Gemini and replaced Google Cloud’s Duet AI as Gemini for Workplace, launched the Gemini Ultra 1.0 model and launched a $19.99 a month Google One Premium plan.

Simply put, Google’s AI efforts now have a unified brand under Gemini, which is Google’s chief rival to OpenAI’s ChatGPT.

In a blog post, Alphabet CEO Sundar Pichai said:

“Gemini is evolving to be more than just the models. It supports an entire ecosystem — from the products that billions of people use every day, to the APIs and platforms helping developers and businesses innovate.”

Google’s subscription revenue was $15 billion in 2023 primarily due to YouTube. 

For Google, the Gemini rebrand makes sense. The Gemini effort is also a way to upsell subscriptions, which are becoming increasingly important to the company. Google One will get Gemini Advanced under a $19.99 a month plan that will include Google’s state-of-the-art model designed for complex tasks along with 2TB of storage and other perks.

Google One has nearly 100 million subscribers. The price point is no shock either as ChatGPT charges $20 a month for ChatGPT Plus. As a ChatGPT Plus subscriber, I’m likely to choose OpenAI or Google One with Gemini Advanced. There’s no chance that I’m going to treat digital assistants like streaming subscriptions.

The search giant has pitched Gemini Advanced as a way to get a personal tutor, coder and creative helper. Gemini Advanced has the potential to rattle a host of subscription plans.

Key items in Google’s Gemini effort include:

  • Workspace will get Gemini for Workspace as a replacement for Duet AI. Consumers with the Google One Premium plan can use Gemini in Gmail, Docs, Sheets, Slides and Meet.
  • Google Cloud customers will see Duet AI become Gemini in the weeks ahead for tasks such as security, coding and productivity.
  • Google said it will outline more details about what Gemini Advanced means for developers and Google Cloud customers.
  • Gemini Advanced will be available as a standalone app on iOS and Android.