One of the biggest events on the UAE’s retail calendar is gearing up for its 26th edition.
The Dubai Shopping Festival (DSF) will run from December 17 to January 30 with a packed schedule of promotions, events and entertainment activities.
As ever, it will be a family-friendly affair with each of the participating malls and venues keeping up with the safety standards set by the local authorities.
The breathtaking opening weekend on December 17 will feature concerts by world-famous music stars, stunning light and fireworks shows, entertainment in malls and activations by big retail brands, plus extra special celebrations on New Year’s Eve and into 2021.
Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s DSF will start a week earlier than usual, so families, couples and friends can make the most of the school holidays, festive period and the end-of-year sales season.
— Dubai Media Office (@DXBMediaOffice) October 13, 2020